Sales & Marketing
The global context
Today's world is in constant flux and simply reacting to change is not enough. Organizations must be able to anticipate and even produce change, and within this context the concept of marketing must also be re-thought. Everyone and everything-consumers, businesses, means of communication and brand messages-are subject to a continuous process of adulteration and re-mixing.
Businesses today have access to an increased amount of data, studies and information. But what they lack, first and foremost, is the ability to translate all of this into a useful form to be analyzed and provide concrete inspiration for new ideas to be able to pique the interest of consumers who are increasingly less faithful and tend to wander and “experiment”.