Personal tools
Home Management consulting Sales & Marketing

Sales & Marketing

The global context

Today's world is in constant flux and simply reacting to change is not enough. Organizations must be able to anticipate and even produce change, and within this context the concept of marketing must also be re-thought. Everyone and everything-consumers, businesses, means of communication and brand messages-are subject to a continuous process of adulteration and re-mixing.
Businesses today have access to an increased amount of data, studies and information. But what they lack, first and foremost, is the ability to translate all of this into a useful form to be analyzed and provide concrete inspiration for new ideas to be able to pique the interest of consumers who are increasingly less faithful and tend to wander and “experiment”.

For more information
Marco Grazioli

Referent

Marco Grazioli

Tel +39 02 46753 253

Contact

Case histories
Case histories 1

Organization of an exhibition/cultural event on a consumer universe

Case histories 2

Developing new point-of-sale concepts

 

P.I. 11850730158

© The European House — Ambrosetti S.p.A. 2014