Studies

A "custom" communications strategy

The European House-Ambrosetti is well aware that publication of the results of a study or research project is a key aspect that must be managed down to the smallest detail and which cannot be improvised or left to chance.
How and in what form the results of a study appear are important and The European House-Ambrosetti has always held clarity of presentation to be fundamental.
This is why, for every project, we create an integrated communications strategy "tailor-made" to the target audience. A strategy that is planned in detail on the basis of the specific needs of our clients and in close partnership with them.

One of the specific tasks of our professionals is to organize study conclusions and proposals into clearly-written final reports that include all project documentation. Clarity also means offering a synthesis. Studies which deal with complex or ground-breaking strategic issues gain in efficacy the extent to which the proposed solutions can be summed up in just a few clear concepts that capture the imagination of the target audience.
This is the concept behind the writing style The European House-Ambrosetti uses in its research.

The studies are drawn up in a range of levels of synthesis in order to answer the informational needs of various end-user groups. These levels include:

• Study Concept - a single page in which a flow chart illustrates the major aspects of the entire project and its main results
• Synthesis of the 10 principal results
• Executive summary
• Detailed study documentation

If requested by the client, in order to maximize the communications effectiveness of a study and drawing on its own experience in organizing top-level meetings and events, The European House-Ambrosetti can organize forums and roadshows with high media impact to present and publicize the results of the study.

The top-level professional services offered by The European House-Ambrosetti can also include direct handling of media relations, focusing on specific occasions for creating and managing consensus for study recommendations and results. These occasions could include, among other initiatives, the organization of study/informational workshops, closed-door meetings with primary stakeholders, press conferences and websites dedicated to specific projects.