Archive
July 2014
Think Tank
Babylon - Think Tank for Communications Innovation
Babylon is a Think Tank for Communications Innovation focused on the issue of media consumption measurement metrics in order to identify the strategic approaches capable of promoting evolution in light of the new digital context and changes in consumer behavior.
Ten commandments for the development of widespread intelligence
Rules are needed to spread intelligence in the enterprise.
video
The consumer journey through new media and advertising
Alec Ross talks about changes in the media sector, future innovations and his experience in the 2008 election campaign.
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The challenge of media metrics in the US
Jane Clarke, talks about the global need for innovative media measurement systems and the CIMM experience.
Italy's strategy in China
It’s time that Italy, with his government, starts to “create” the market in China.
