July 2014

Think Tank

Babylon - Think Tank for Communications Innovation

Babylon is a Think Tank for Communications Innovation focused on the issue of media consumption measurement metrics in order to identify the strategic approaches capable of promoting evolution in light of the new digital context and changes in consumer behavior.

Ten commandments for the development of widespread intelligence

Rules are needed to spread intelligence in the enterprise.


The consumer journey through new media and advertising

Alec Ross talks about changes in the media sector, future innovations and his experience in the 2008 election campaign.


The challenge of media metrics in the US

Jane Clarke, talks about the global need for innovative media measurement systems and the CIMM experience.

Italy's strategy in China

It’s time that Italy, with his government, starts to “create” the market in China.