Babylon is a Think Tank for Communications Innovation focused on the issue of media consumption measurement metrics in order to identify the strategic approaches capable of promoting evolution in light of the new digital context and changes in consumer behavior.
Rules are needed to spread intelligence in the enterprise.
Alec Ross talks about changes in the media sector, future innovations and his experience in the 2008 election campaign.
Jane Clarke, talks about the global need for innovative media measurement systems and the CIMM experience.
It’s time that Italy, with his government, starts to “create” the market in China.