How to maintain and increment competitive positioning in a constantly-evolving market, with ever-more informed consumers (capable of recognizing quality, they are increasingly focused on themes involving the environment and social responsibility), in which new technologies create expectations in terms of speed and personalization and new competitors invade the market with attractive ideas and proposals while, at the same time, pressure regarding costs rises? These are just some of the points emerging from the special study and project-related experiences of the Global Fashion Unit, as well as from interviews with the players involved.
November 23-27, 2020
First Digital Edition
Online first emerging brands are looking to the Made in Italy supply chains as a hub to develop their collections as the opportunities and key conditions for launching successful collaboration.
Partner, The European House - Ambrosetti