Communications is a strategic asset for businesses and the entire country and economy, and is a sector characterized by a high level of value added and a major presence of young talent and women, factors which stimulate creativity and foster innovation.
Milan – Magna Pars, November 15, 2019
The event originates from the setting up, eight years ago, of a strategy-oriented Advisory Board on the future of the communications, advertising and media sector in Italy, created by WPP in partnership with The European House – Ambrosetti. Communications is a strategic asset for businesses and the entire country and economy, and is a sector characterized by a high level of value added and a major presence of young talent and women, factors which stimulate creativity and foster innovation. In this sense, by responding to changes in society, business and the needs of those who invest in communications, it stimulates constant evolution in society.
Over the course of the 2019 program, the WPP / The European House – Ambrosetti working group decided to focus on examining the main evolving trends and themes connected with social impact and sustainable development as instruments of growth for companies, and the ways in which it is possible to capitalize on the contribution of companies in reinforcing social and human capital in the region and areas where they are located.
Members of the Advisory Board are: Aldo Bisio (Managing Director, Vodafone Italia); Massimo Beduschi (Chairman & CEO, GroupM Italia); Silvia Candiani (CEO, Microsoft Italia); Fabio Caporizzi (CEO, Burson Marsteller Italia); Massimo Costa (Country Manager, WPP Italia); Valerio De Molli (Managing Partner & CEO, The European House – Ambrosetti); Luca Garavoglia (President, Davide Campari); Barbara Labate (Founder & CEO, ReStore and Risparmio Super); Camilla Lunelli (Communications and External Relations Manager, Cantine Ferrari); Francesco Pugliese (Managing Director, CONAD); Sarah Varetto (EVP News Projects Development, Continental Europe, SKY); Riccarda Zezza (CEO, Life Based Value).
Managing Partner and Chief Executive Officer,
The European House - Ambrosetti