For the last four years, The European House – Ambrosetti has already been involved in developing the broad future scenarios for modern-day distribution,
with special focus on the issue of private labels, as part of the opening event of the Marca trade fair, the international private label conference and exhibition organized in collaboration with ADM – Associazione Distribuzione Moderna (Modern Distribution Association).
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Top managers and business leaders from this sector participated in the Forum.
During the event, the findings of the strategic study, “From
Emergency To Sustainable Relaunching: The Contribution of Private Labels”,
prepared by The European House – Ambrosetti in collaboration with ADM –
Associazione Distribuzione Moderna have been presented.
The study examines the contribution of private labels in
creating value for the country and its economy, the social responsibility of
private labels and their contribution to “securing” the country and rendering
it more resilient through support for the supply chain of partner private label
companies and support for consumption, as well as concrete initiatives to make
the private label supply chain more sustainable and circular.
During the morning, in addition to the study findings, the following themes have been discussed:
- The economic and social scenario that awaits us in the coming months
- The role and new worth of private labels for the consumer
- The evolution in private labels over the coming months
- The contribution of private labels within the greater agrifood supply chain
- The contribution of private labels to the development of sustainable and circular models in the relations with their reference stakeholders, starting with modern distribution and supplier companies (private label partners)
