Private Labels and the Consumer in a Changing Society

To define the major scenarios of the future that involve the Modern Distribution sector, with special focus on the issue of Private Labels (PLs) as the key tool for the development of the entire sector. This was the starting point that five years ago launched the collaboration between The European House - Ambrosetti and ADM - Associazione Distribuzione Moderna (Modern Distribution Association) and which, year after year, has been the protagonist of the opening meeting of Marca, the international trade fair of Private Label products organized in the setting of Bolognafiere.   

An occasion for which, again this year, it will once again be the event opener that will take place, in-person, on April 12, 2022. During the event, we will present the findings of the strategic study entitled “Private Labels and the Consumer in a Changing Society” prepared by The European House - Ambrosetti in collaboration with ADM - Associazione Distribuzione Moderna. This year’s study will offer a new aspect: a survey carried out in conjunction with IPSOS that explores various aspects from a unique perspective involving the value of Private Labels—that of the consumer.   

The study will analyse the contribution of Private Labels to the creation of value for the Country, highlighting their importance to the sustainable growth of the agri-food chain. The main part of the analysis will explore the relationship of the consumer with Private Labels in the aftermath of the COVID-19 crisis, the evolution of consumer preferences expected for the coming years and their impact on the Private Labels' offer.  

In addition to the results of the study, the following topics will be discussed during the morning:  

• What is the contribution of PL to the creation of value for the Country
• What is the contribution of PL within the extended agri-food chain
• What economic and social scenario awaits us in the upcoming months and what impact it will have on food consumption
• What is the role and value of PL for the consumer
• What are the future developments of consumer preferences and what kind of impact they will have on the PL offer

For further information on the Fair, visit the event's website

Download the Position Paper (in Italian)

Download the Presentation by Valerio De Molli (The European House - Ambrosetti) and Nando Pagnoncelli (Ipsos)