Overview

Competitività territoriale

3C Masterplan: Strategic Plan for the Development of the Province of Cremona

In Crema, on May 6, the “3C Masterplan”, the medium-long term development plan promoted by the Associazione degli Industriali di Cremona (Cremona industrialists’ association) and prepared by The European House – Ambrosetti, was presented.

3C Masterplan: Strategic Plan for the Development of the Province of Cremona

In Crema, on May 6, the “3C Masterplan”, the medium-long term development plan promoted by the Associazione degli Industriali di Cremona (Cremona industrialists’ association) and prepared by The European House – Ambrosetti, was presented

Crema, May 6, 2019 – Presented at the 2019 annual meeting of the Associazione degli Industriali di Cremona (Cremona industrialists’ association), in the presence of about 600 representatives of government and industry, was the “3C Masterplan”, the medium-long term development plan promoted by the Associazione degli Industriali di Cremona and prepared by The European House – Ambrosetti. The plan involves the development of innovative scenarios around priority issues for the area, identification of priorities and concerted action and the creation of analysis tools for decision makers.

The “C” in the Masterplan refers to three, closely-interrelated aspects:

  • Goals: the initiative is designed to promote local Growth (“Crescita” in Italian), increase Competitiveness (“Competitività” in Italian) and boost the Involvement (“Coinvolgimento” in Italian) of stakeholders.
  • Tools: the means by which the Masterplan intends attaining these goals are Creativity, Change and Communication.
  • Local areas: the Masterplan strives to integrate the many examples of excellence in each of the province’s three geographical poles: Cremona, Crema and Casalmaggiore.

The project, launched in May 2018, has involved extensive activity centered around listening to and involving local players (more than 50 stakeholders of government and institutions, associations, the business community and research) and the creation of a survey that gathered the points-of-view of over 2,000 residents.

The need to define a strategic plan to guide future development has evolved from the identification of 6 priority areas of intervention for the province of Cremona:

  1. Relaunch economic vitality (-22% in the province’s per capita GDP compared with the Lombardy average).
  2. Bridge the infrastructure gap (-60% compared with average infrastructure levels in Lombardy).
  3. Boost the capacity for innovation (-66% in the average number of innovative start-ups per 100,000 inhabitants in Lombardy).
  4. Boost the recognition factor of the local area (web visibility is one-fifth that of Como and one-twentieth that of Milan).
  5. Reverse population trends (+24 points compared with the average aging index of Lombardy and -10% of the average Lombardy birth rate).

And yet, the province of Cremona is “alive and kicking”:

  • No. 1 province in Lombardy for the level of reduction in the unemployment rate (-1.34 p.p. vs. Lombardy’s +0.49 p.p. over the period 2010-2018).
  • No. 1 province in Lombardy for the growth in jobs in companies with more than 250 employees (+2,052 employees between 2012 and 2016, vs. -14,000 in Lombardy).
  • No. 1 province in Lombardy for the increase in manufacturing value added (+1.5 p.p. between 2000 and 2016).
  • No. 1 province in Lombardy for the reduction in youth NEETs (-9 p.p. over the last 5 years).
  • No. 2 province in Lombardy in terms of growth of exports (+37.4% between 2010-2017).
  • No. 1 province in Lombardy in terms of growth in arrivals of foreign tourists (+35.4% annual average between 2015 and 2017 vs. +14.7% in Lombardy).

There are also other specific features of attractiveness involving businesses, residents and tourists connected with the province’s specialized productions and the many areas in which it excels both at a regional and national level.

The 3C Masterplan outlines a strategic outlook—“Producing harmony”—that is based on 6 fundamental areas of expertise: agrifood, metalworking and mechanical engineering, cosmetics, personal care services, bioenergy and environmental protection, and music.

The economic potential connected with this vision of the future is significant. According to estimates by The European House – Ambrosetti, between 0.9 and 1.3 billion euros per year could be activated (the equivalent of 9%-14% of the GDP of the province of Cremona). Over 10 years, this means generating resources of between 9 and 13 billion euros.

The 3C Masterplan outlines a portfolio of initiatives for the development of the area. There are five priority areas of action:

  1. Implement all physical and digital work required to bridge the infrastructure gap in the province of Cremona.
  2. Create a training school for the “professions of tomorrow”.
  3. Create a “Music Network” throughout the Cremona area and launch the “Music Olympics”.
  4. Create a Cross-Sector Lab involving the agrifood and cosmetics industries and new products.
  5. Launch an integrated communications strategy involving the areas of excellence with a unified brand.

Following opening remarks by Francesco Buzzella (President, Associazione Industriali di Cremona), Paolo Borzatta (Senior Partner, The European House – Ambrosetti) and Lorenzo Tavazzi (Associate Partner, The European House – Ambrosetti and Project Leader) outlined the methodology, analysis and proposals of the 3C Masterplan.

During the Round Table moderated by Andrea Cabrini of Class CNBC, the two project advisors spoke: Innocenzo Cipolletta (President, ASSONIME; President, Fondo Italiano d’Investimento; President, AIFI) and Luca Sofri (Editor-in-chief, Il Post). Also addressing the annual meeting was Pietro Foroni, Councillor for the Territory and Civil Protection of the Lombardy region.

2019 “3C Masterplan” Report

Strategic Overview

Press Review




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