Babylon is a Think Tank for Communications Innovation focused on the issue of media consumption measurement metrics in order to identify the strategic approaches capable of promoting evolution in light of the new digital context and changes in consumer behavior.
Babylon is a Think Tank for Communications Innovation open to big spenders, media players, digital companies and broadcasters. In these first few months of activity (January-July 2014) it has focused its thinking on the issue of media consumption measurement metrics in order to identify the strategic approaches capable of promoting evolution in light of the new digital context and changes in consumer behavior.
Babylon has worked in a non-partisan, multi-faceted way to:
Babylon brings together all the different categories of players in the communications sector around the theme of communications innovation and measurement metrics. Those taking part in the round table include top management of Banzai, Discovery Italia, Enel, Eni, Gruppo 24Ore, Lavazza, RCS Mediagroup, Sky, Viacom, Vodafone and WPP. It has already accomplished a number of goals:
On Friday, July 4, 2014, Babylon concluded the initial phase of its work with an open debate not only for its members, but also leading stakeholders and top representatives of communications administrative and supervisory bodies.
Managing Partner and Chief Executive Officer,
The European House - Ambrosetti