Overview

“BEING ITALIAN” AS A STRATEGIC TOOL FOR ECONOMIC GROWTH AND PROMOTION OF ITALY ON AN INTERNATIONAL SCALE

Tuesday, June 26, 2018, 11:00 am – 1:45 pm
Turin, “Centrale Lavazza” events center (Via Ancona 11/a)

“BEING ITALIAN” AS A STRATEGIC TOOL FOR ECONOMIC GROWTH AND PROMOTION OF ITALY ON AN INTERNATIONAL SCALE

The European House – Ambrosetti, with the support of the Italian Ministry of Foreign Affairs and International Cooperation (MAECI) and the backing of the Italian National Commission for UNESCO, has launched an initiative designed to analyze the contribution that “being Italian” and the values associated with it generate for the country’s competitiveness.

To be presented at the Roundtable—which took place on Tuesday, June 26th at the new events center of the Lavazza Group in Turin—was the Final Report of the initiative and sharing of the strategic vision for Italy based on values associated with “being Italian” and the proposals developed to launch an integrated strategy to promote the positioning and competitiveness of Italy and Italian companies in international markets. The initiative was designed to work in synergy with the actions promoted by the Italian government as part of the “Vivere all’Italiana” (Living the Italian Way) plan launched in 2016.

Press release

Final Report

Conceptual Map

The most important points of the report




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