Talking about distributor brands means speaking about large-scale distribution itself, its evolution and ability to answer, but also anticipate, the needs of Italians over the decades which have been characterized by moments of euphoria and growth, but also years of crisis and difficulties.
In 2018, The European House – Ambrosetti was already involved in developing the broad future scenarios for modern-day distribution, with special focus on the issue of private labels, as part of the opening event of the Marca trade fair, the private label conference and exhibition organized in collaboration with ADM – Associazione Distribuzione Moderna (Modern Distribution Association).
At the opening event of the 15th Marca trade fair (January 16, 2019), the sector’s major top managers and business leaders took part and, during the event, the findings of The European House – Ambrosetti’s strategic study of the future benefits and challenges affecting private labels have been presented, with an in-depth look at the question of food safety and quality.
During the morning event, in addition to The European House – Ambrosetti study results, the following themes have been discussed:
Managing Partner and Chief Executive Officer,
The European House - Ambrosetti