Overview

WPP

COMMUNICATIONS AND RELAUNCHING THE ATTRACTIVENESS OF ITALY: PATHS TO GROWTH AND INTERNATIONALIZATION FOR BUSINESSES

Summary of the second WPP / The European House –
Ambrosetti Advisory Board.  
June 8, 2016, Milan.

Communications and relaunching the attractiveness of Italy: paths to growth and internationalization for businesses

More than 5 years ago WPP and The European House – Ambrosetti began a process of developing scenario contents on the future of the communications sector, highlighting its positive and unique competencies as a set of high value added professional activities and as a central element for every development and growth strategy for a country.

In the second of the four meetings to be held over the course of this year, the Advisory Board focused on communications and the attractiveness of Italy, and paths to growth and internationalization for businesses.


Excerpt from the second WPP Advisory Board (It.) – Executive Summary (It.)

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