The thermometer of a country’s attractiveness

During the 45th “Intelligence on the World, Europe and Italy” Forum, Villa d’Este on September 6, 7 and 8, a study entitled “Global Attractiveness Index 2019. The thermometer of a country’s attractiveness” has been presented.


In 2016 The European House – Ambrosetti launched the Global Attractiveness Index (GAI) initiative designed to make available to national and international decision-makers an innovative country-index, that would offer a representative snapshot of the attractiveness, dynamism and sustainability of countries.

The project benefits from the contribution of a Scientific Committee comprised of: Ferruccio de Bortoli (President, Casa Editrice Longanesi and Associazione Vidas) and Enrico Giovannini (Professor, Economic Statistics, University of Rome “Tor Vergata”, spokesperson for Alleanza Italiana per lo Sviluppo Sostenibile – ASviS, former President of ISTAT and Minister of Labor and Social Policy). Moreover, it is supported and benefits from the contributions of the top management of Aviva Italia and Toyota Material Handling.

Given the nature and the goals of the initiative, from the very first year, The European House – Ambrosetti initiated collaboration with the Joint Research Centre (JRC) of the European Commission which, continuing and broadening what was already done in the first year of the initiative, undertook an independent statistical evaluation of the methodological approach of the index and its solidity.

The GAI maps 144 countries that represent 93% of the global population and 99% of the total world GDP. It is one of the few indices prepared on a worldwide scale that is calculated “back in time” to take into account the updating of past data prepared by the major international survey institutions.

In the GAI 2019, once again Italy shows itself to have an economy with good attractiveness, ranked 16th out of the 144 countries mapped.

Conceptual Map

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