During the 46th “Intelligence on the World, Europe and Italy” Forum, Villa d’Este on September 4, 5 and 6, a study prepared in collaboration with Aviva Italia, Toyota Material Handling Italia and Philip Morris Italia and entitled “Global Attractiveness Index 2020: the barometer of a Country’s attractiveness” has been presented.
However, in the process of revising the time series, which each year leads us to make the
methodological choice of reconstructing the GAI database, Italy reveals itself to be less
attractive (it is no longer ranked 16th as in 2019), with at its heels (not only European)
countries that base their development on stringent investment in sustainability, research
and education. The risk Italy runs, as occurred in 2020 to other European countries (for
example, Spain) is to drop out of the top-25 most-attractive countries.
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