Overview

WPP

MEASURING COMMUNICATIONS EFFECTIVENESS AND THE ROLE OF NEW TECHNOLOGIES

Summary of the third WPP / The European House – Ambrosetti Advisory Board.
Milan, October 4, 2016.

Measuring Communications Effectiveness and the Role of New Technologies

More than 5 years ago WPP and The European House – Ambrosetti began a process of developing scenario contents on the future of the communications sector, highlighting its positive and unique competencies as a set of high value added professional activities and as a central element for every development and growth strategy for a country.

In the third of the four meetings scheduled for this year, the Advisory Board focused on measuring the efficacy of communications and the role of new technologies and innovation in promoting a gradual “updating” of the sector.


Excerpt from the third WPP Advisory Board (It.)

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