Overview

WPP

TECHNOLOGICAL INNOVATION AND THE CHALLENGES FOR MEASURING COMMUNICATION EFFECTIVENESS

Summary of the third  WPP / The European House – Ambrosetti Advisory Board, 2017 edition.
Milan, October 5, 2017.

Technological innovation and the challenges for measuring communication effectiveness

More than 6 years ago WPP and The European House – Ambrosetti began a process of developing scenario contents on the future of the communications sector, highlighting its positive and unique competencies as a set of high value added professional activities and as a central element for every development and growth strategy for a country.

In the third of its four meetings scheduled this year, the Advisory Board focused on the impacts increasingly rapid technological development has on employment, business and communications.

Find out here
the Summary of the Third WPP Advisory Board

(2017 edition)


Country Competitiveness: From Digital Capitalism to Neo-Protectionism

Analysis of North-South Consumption Trends in Relaunching Italy and its Economy


Read the other Position Papers:



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