Communication is becoming increasingly relevant and central to the competitive success of companies as a result of its strong impact on brand positioning, brand reputation and brand identity, all vital elements in the economic well-being of a business. Those who put communications strategy at the heart of their strategies, will be winners.
This study was developed to provide a new perspective on the role of digital communications and its potential for accelerating digitalization in Italian companies as a way to improve their economic-financial performance and reinforce their competitiveness on an international level.
Specifically, the study is designed to:
These goals will be pursued through the creation of the GroupM/The European House – Ambrosetti Advisory Board, comprised of leading individuals from the world of science, research, business and communications who are highly-qualified, independent and from diverse backgrounds, all capable of being opinion leaders for the areas under study.
Partner, The European House - Ambrosetti