Overview

WPP

THE ROLE OF BRANDS IN DISTRIBUTION, CONSUMER TRENDS AND THE EVOLUTION OF THE PURCHASING BEHAVIOR OF ITALIANS

Summary of the first WPP /
The European House – Ambrosetti Advisory Board. 
April 14, 2016, Milan.

The role of brands in distribution, consumer trends and the evolution of the purchasing behavior of italians

More than 5 years ago WPP and The European House – Ambrosetti began a process of developing scenario contents on the future of the communications sector, highlighting its positive and unique competencies as a set of high value added professional activities and as a central element for every development and growth strategy for a country.

In the first of four meetings planned for this year, the Advisory Board focused on the role of brands in distribution, the evolution of consumption styles and the behavior of Italians.


Summary of the first WPP Advisory Board (It.)

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