Overview

IV° WPP/The European House - Ambrosetti FORUM

The Role of Communications in Tomorrow’s World

In a context in which the competition is becoming increasingly global and where innovation and technology are also imposing changes in the way the relationship with the consumer and business is conceived, what are the new needs of companies and entrepreneurs? In which direction must the communications sector evolve to relaunch consumption and work alongside companies as they begin to grow?

The Role of Communications in Tomorrow’s World

IV° WPP / The European House – Ambrosetti Forum

 “The Role of Communications in Tomorrow’s World –
Generating Value and Cultural Change”

This meeting, promoted by WPP Italia, leader in Italy in marketing and communications services with over 60 member companies and 2,400 professionals for 1,100 corporate clients, in collaboration with The European House – Ambrosetti, is one of the most important events in Europe dedicated to analyzing the role of communications in the growth of the economy and society.

In 2015 the Advisory Board focused on the contribution the communications sector can make to meeting the four key goals for the country and its economy:

  • increasing the exports of Italian companies of all sizes;
  • attracting an increasingly larger flow of investment from all over the world;
  • providing help and support for companies that had transferred production abroad to return to Italy (reshoring);
  • improving the perception and image of Italy around the world.

Position Paper
“The Role of Communications in Tomorrow’s World.
Generating Value and Cultural Change”
Leaflet
“Why Italy is definetely alive and kicking

Find out what happened during the Forum

Why Italy is alive and kicking




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