In a context in which the competition is becoming increasingly global and where innovation and technology are also imposing changes in the way the relationship with the consumer and business is conceived, what are the new needs of companies and entrepreneurs? In which direction must the communications sector evolve to relaunch consumption and work alongside companies as they begin to grow?
This meeting, promoted by WPP Italia, leader in Italy in marketing and communications services with over 60 member companies and 2,400 professionals for 1,100 corporate clients, in collaboration with The European House – Ambrosetti, is one of the most important events in Europe dedicated to analyzing the role of communications in the growth of the economy and society.
In 2015 the Advisory Board focused on the contribution the communications sector can make to meeting the four key goals for the country and its economy:
Managing Partner and Chief Executive Officer,
The European House - Ambrosetti