Overview

V° WPP/The European House - Ambrosetti FORUM

WPP POSITION PAPER - The Role of Communications in Tomorrow’s World

Communications is a strategic asset both for businesses and the entire Country System. The communications, media and advertising sector must look to the future and, above all, to the needs of those who invest in communications, advertising and publishing.

The Role of Communications in Tomorrow’s World

“The Role of Communications in Tomorrow’s World –
Generating Value and Cultural Change”
5th edition

The event originates from the setting up, five years ago, of a strategy-oriented Advisory Board on the future of the communications, advertising and media sector in Italy, created by WPP in partnership with The European House – Ambrosetti.

Communications is a strategic asset both for businesses and the entire Country System. The communications, media and advertising sector must look to the future — and no longer to the past — responding to changes in the business, tools, organization and regulations and, above all, to the needs of those who invest in communications, advertising and publishing.

Pathways for the internationalization and growth of Italian businesses, the appeal and the image of our country for major investors, the value of direct foreign investments and the effective, innovative assessment of communication: these are some of the main themes tackled by the Advisory Board, and which will be presented to the world of the institutions, investors and communication firms, designed to give the sector back a central role and a strategic vision by entering into an open dialogue with the market and with stakeholders.


Position Paper
“The Role of Communications in Tomorrow’s World.
Generating Value and Cultural Change”

Pamphlet
“Why Italy is definetely alive and kicking”

Find out what happened during the Forum:

Why Italy is definitely alive & kicking


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