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The challenge of media metrics in the US

Jane Clarke, talks about the global need for innovative media measurement systems and the CIMM experience.
The challenge of media metrics in the US

Babylon – Think Tank for Communications Innovation

Jane Clarke, Managing Director of CIMM (Coalition for Innovative Media Measurement), talks about the global need for innovative media measurement systems and the CIMM experience.

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BABYLON - Paper (Jan-July 2014) - (It.) BABYLON - Paper (Jan-July 2014) - (It.)
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