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The communications investment mix is changing

Class CNBC: Commentary by Martin Sorrell – CEO of WPP, Roberto Masi – CEO of McDonald’s Italia, and Valerio De Molli – Managing Partner of The European House – Ambrosetti.

The communications investment mix is changing

The future of the communications, advertising and media sector in Italy

Advertising expenditure overall is falling in Italy, but Google, Twitter, Facebook and YouTube are investing more in advertising. Commentary by Martin Sorrell – CEO of WPP, Roberto Masi – CEO of McDonald’s Italia, and Valerio De Molli – Managing Partner of The European House – Ambrosetti.

 

 




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