Overview

ROUNDTABLE

“Being Italian” as a strategic tool for economic growth and promotion of Italy on an international scale

Tuesday, June 26, 2018, 11:00 am – 1:45 pm
Turin, “Centrale Lavazza” events center (Via Ancona 11/a)

“Being Italian” as a strategic tool for economic growth and promotion of Italy on an international scale
“Being Italian” as a strategic tool for economic growth and promotion of Italy on an international scale

Tuesday, June 26, 2018, 11:00 am – 1:45 pm

Turin, “Centrale Lavazza” events center (via Ancona 11/a)

The European House – Ambrosetti, with the support of the Italian Ministry of Foreign Affairs and International Cooperation (MAECI) and the backing of the Italian National Commission for UNESCO, has launched an initiative designed to analyze the contribution that “being Italian” and the values associated with it generate for the country’s competitiveness.

To be presented at the Roundtable—which took place on Tuesday, June 26th at the new events center of the Lavazza Group in Turin—was the Final Report of the initiative and sharing of the strategic vision for Italy based on values associated with “being Italian” and the proposals developed to launch an integrated strategy to promote the positioning and competitiveness of Italy and Italian companies in international markets. The initiative was designed to work in synergy with the actions promoted by the Italian government as part of the “Vivere all’Italiana” (Living the Italian Way) plan launched in 2016.


Press release
Final Report
Conceptual Map
The most important points of the report

The event offered the opportunity for a high-level encounter and discussion among the country’s stakeholders, with the participation of leaders of the relevant government agencies, the Italian business community, associations and third sector entities.

The Advisory Board guiding the initiative is comprised of: Vincenzo De Luca (Director General for the Promotion of the Italian Economic System, Italian Ministry of Foreign Affairs and International Cooperation), Silvana Ballotta (CEO, Business Strategies), Armando Barucco (Head of the Analysis and Programming Unit, Italian Ministry of Foreign Affairs and International Cooperation), Alessandra Bianco (Chief Public Relations Officer, Lavazza Group), Franco Bernabè (President, Italian National Commission for UNESCO), Walter De Silva (Architect; former Head of Design, Volkswagen Group), Andrea Riccardi (President, Dante Alighieri Society) and Paolo Borzatta (Senior Partner, The European House – Ambrosetti). Among the speakers will be: Sergio Chiamparino (President, Piedmont Region), Mauro Felicori (Director, Reggia di Caserta), Luciano Galimberti (President, ADI – Industrial Design Association), Marco Lavazza (Vice President, Lavazza), Francesca Pasinelli (Director General, Telethon Foundation) and Francesco Rutelli (President, ANICA; former Italian Deputy Prime Minister and Minister of Arts and Culture; former Mayor of Rome).

The event has been moderated by Ferruccio de Bortoli (President, Associazione Vidas and Longanesi Publishers; editorial writer, Corriere della Sera).

Presentations by representatives of government and institutions and other key players in promoting Italy and its economy are in the process of being confirmed.