March 24, 2021
For the last four years, The European House – Ambrosetti has already been involved in developing the broad future scenarios for modern-day distribution, with special focus on the issue of private labels, as part of the opening event of the Marca trade fair, the international private label conference and exhibition organized in collaboration with ADM – Associazione Distribuzione Moderna (Modern Distribution Association).
Top managers and business leaders from this sector participated in the Forum.
During the event, the findings of the strategic study, “From Emergency To Sustainable Relaunching: The Contribution of Private Labels”, prepared by The European House – Ambrosetti in collaboration with ADM – Associazione Distribuzione Moderna have been presented.
The study examines the contribution of private labels in creating value for the country and its economy, the social responsibility of private labels and their contribution to “securing” the country and rendering it more resilient through support for the supply chain of partner private label companies and support for consumption, as well as concrete initiatives to make the private label supply chain more sustainable and circular.
During the morning, in addition to the study findings, the following themes have been discussed:
Managing Partner and Chief Executive Officer,
The European House - Ambrosetti