marketing global summit

The Future of Marketing and the Role of the CMO

Tuesday, October 18, 2016
from 9:30 am to 4:30 pm (registration 9:00 am)

Starhotels Rosa Grand – MILAN.

Marketing Global Summit 2016

Marketing Global Summit
The Future of Marketing and the Role of the CMO

October 18, 2016

World experts and Chief Marketing Officers of major international Groups will come together at the Global Summit to put forward their own vision on the future of marketing.

Aimed in particular at directors and managers responsible for marketing, communications and sales, this meeting will provide an opportunity to hear speakers talk about the challenges for the coming years, with special focus on the following themes:

  • Marketing in the digital age and Big Data: how strategies and processes will change
  • Customer Experience in our “real time”, global and multicultural world
  • Transmedia branding: new channels for reaching, engaging and dialoguing with customers
  • Brands in the age of you: the changing behavior of social customers, and changing brands
  • The role of the CMO: technical expertise and soft skills for new leadership
  • How to build and guide an effective marketing team.

Find out all the confirmed speakers

Luca Trovato

Luca Trovato

Tel.  +39 02 46753 366