Overview

marketing global summit

The Future of Marketing

Tuesday, October 17, 2017
from 9:30 am to 4:30 pm
Melià Milano Hotel (Via Masaccio, 19).

Marketing Global Summit 2017

Marketing Global Summit
“The Future of Marketing”

October 17, 2017

World experts and Chief Marketing Officers of major international Groups will come together at the Global Summit to put forward their own vision on the future of marketing.

The gathering will be an opportunity to listen to speakers talk about the challenges of the coming years, and with particular reference to the following areas:

  • the digitalization and big data era: the changes in corporate marketing;
  • inevitable digitalization: costs and performance;
  • brand vulnerability in the digital age;
  • the impact of digitalization on brands: evaluating them in financial and other terms;
  • changes in the decision-making process and customer purchasing: what companies must do;
  • Red lights/Green lights”: why customers do not buy your product/service and how to avoid this happening.

Registration Form


Borja Castresana
Former Global Chief Marketing & Communication Officer for Desigual. With over 20 years’ experience in marketing, he has worked on both a regional and global level for a number of companies. Expert in brand strategy and brand communication, following initial experience at Henkel, he moved to Danone as a Brand Manager, later becoming Vice President Marketing Actimel and Vice President Digital Media WWBU. Before arriving at Desigual, he was the Global Chief Marketing & Communication Officer at Pronovias.

Amitav Chakravarti
Professor of Marketing at the London School of Economics, he previously taught at New York University, the MIT Sloan School of Management, the Johnson School of Management, Cornell University and the University of California. He is among the “Top 10 best-rated instructors” of the Department of Management at the LSE. He has worked with some of the leading groups in the world, including Barclays, the BBC, Campari, Dell, Deutsche Bank, Google, Harrods, IBM, Johnson & Johnson, L’Oréal, McDonald’s and Ferragamo.

Goutam Challagalla
Professor of Marketing and Strategy and Director of the Strategic Marketing in Action program at the IMD Business School, he was Area Marketing Coordinator, Associate Dean of Executive Education and PhD Area Coordinator at the Georgia Institute of Technology in Atlanta. He has also worked with major groups worldwide, including 3M, AT&T, AXA, Cargill, Cargotec, GE, Gea, HSBC, IBM, Kone, Tetra Pak, Thyssenkrupp and UPS.

Bertrand Chovet
Former Managing Director & Partner of Interbrand. Active in the marketing sector for over 20 years, prior to his current position, he held major positions in both multinational companies and advertising and communications agencies. He worked as the Communication & Marketing Manager at Imperial Chemical Industries, then moving on to DDB where he held a number of different brand-related positions before becoming a company partner.

Kenny Jacobs
Chief Marketing Officer, Ryanair With over 20 years’ experience in marketing, he was head of marketing at Moneysupermarket PLC and worked in the retail sector as Marketing Director at Tesco Ireland and Brand Director for Tesco UK. Prior to that, he worked for Metro Group in a range of marketing positions in Europe and Asia.

Stephen Norman
SVP Sales and Marketing of PSA Group. He began his career at the Rover Group in 1976. Until 2004 he was Chief Executive Officer France of the Volkswagen Group. From 2005 to 2007 he was Global Marketing Director at Fiat. In 2007 he joined the Renault Group as their Global Marketing Director.

Richard Willis
Director Digital Marketing EuRoMEA of Mattel Inc., he heads Strategic Operations, Media and Content Strategy, Digital Engagement, Analytics and Insight. Digital leader and marketing expert for Millennials and the Generation Z. He is responsible for complex, multi-market and multi-channel campaigns, with focus on meeting KPIs within a digital context in continuous evolution.


mailFor further information:
Please call +39.02.46753.228 or send an e-mail to: summit@ambrosetti.eu.


Luca Trovato

Luca Trovato


Tel.  +39 02 46753 366
luca.trovato@ambrosetti.eu