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WPP Position Paper - The Role of Communications in Tomorrow’s World

Communications is a strategic asset for businesses and the entire country and economy, and is a sector characterized by a high level of value added and a major presence of young talent and women, factors which stimulate creativity and foster innovation.

communications

THE 6TH WPP / THE EUROPEAN HOUSE - AMBROSETTI FORUM

Communications is a strategic asset for businesses and the entire country and economy, and is a sector characterized by a high level of value added and a major presence of young talent and women, factors which stimulate creativity and foster innovation.

communications

Why Italy is definitely
alive & kicking

Communications is a strategic asset both for businesses and the entire Country System. The communications, media and advertising sector must look to the future and, above all, to the needs of those who invest in communications, advertising and publishing.

communications

Why Italy is alive and kicking

The contribution the communications sector can make to the nation’s growth. This was the topic of discussion at the 4th WPP / The European House – Ambrosetti Forum.

communications

4th WPP / The European House - Ambrosetti Forum

“The Role of Communications in Tomorrow’s World
Generating Value and Cultural Change”
Friday, November 6, 2015 – from 9.00 am to 1.30 pm
Magna Pars, Via Tortona, 15 – Milan.

video

The communications investment mix is changing

Class CNBC: Commentary by Martin Sorrell – CEO of WPP, Roberto Masi – CEO of McDonald’s Italia, and Valerio De Molli – Managing Partner of The European House – Ambrosetti.

video

The consumer journey through new media and advertising

Alec Ross talks about changes in the media sector, future innovations and his experience in the 2008 election campaign.