China

LI Baodong, Secretary-General of Boao Forum for Asia (BFA), met with Mattia Marino, CEO of The European House – Ambrosetti to China, at the BFA Secretariat on the morning of April 27, 2018.

A Memorandum of Understanding between The European House – Ambrosetti and the Wuxi Chamber of Commerce (China) to stimulate territorial investment and development.

“An important visit because it is taking place at a historic moment in which all geopolitical scenarios are in a process of change.” Listen to the Radio Radicale interview with Paolo Borzatta, Senior Partner of The European House – Ambrosetti, on the visit of Italian President Sergio Mattarella to China.

Mattia Marino, CEO of Ambrosetti (Beijing) Consulting talks about how knowledge of Chinese culture—and mastery of the language—are necessary requisites for helping companies launch and position their products on the local market.

All the challenges that fashion brands will have to face in order to remain competitive on the Chinese market. This is the central theme of the round table entitled “Profit does matter”, moderated by Flavio Sciuccati – Partner of the Global Fashion Unit of The European House – Ambrosetti, which took place in Shanghai on January 20.

Starting in 2015, The European House – Ambrosetti will be upgrading its consulting activity in China through equity participation in Bai Shi Barbatelli & Partners Commercial Consulting Shanghai Company Ltd which is specialized in providing support to small- and medium-sized foreign companies doing business in China.

Twenty-six of the 47 entrepreneurs that comprise the China Entrepreneur Club in Italy from Friday 16 October to Thursday 22 October for a series of visits and meetings in three cities: Rome, Florence and Milan.

Class CNBC: Phone call interview with Paolo Borzatta.

The diversity of China requires a marketing approach profoundly different from that in the West. The European House – Ambrosetti proposes solutions to profile consumers on the basis of purchasing behavior.

It’s time that Italy, with his government, starts to “create” the market in China.