Overview

Archivio

communications



WPP

The Millennials Era: new business and consumption models

The Summary of the First Advisory Board of 2018 WPP/The European House – Ambrosetti Milano, 4 April 2018

comunicazione

WPP Position Paper - The Role of Communications in Tomorrow’s World

Communications is a strategic asset for businesses and the entire country and economy, and is a sector characterized by a high level of value added and a major presence of young talent and women, factors which stimulate creativity and foster innovation.

communications

THE 6TH WPP / THE EUROPEAN HOUSE - AMBROSETTI FORUM

Communications is a strategic asset for businesses and the entire country and economy, and is a sector characterized by a high level of value added and a major presence of young talent and women, factors which stimulate creativity and foster innovation.

WPP

TECHNOLOGICAL INNOVATION AND THE CHALLENGES FOR MEASURING COMMUNICATION EFFECTIVENESS

Summary of the third  WPP / The European House – Ambrosetti Advisory Board, 2017 edition.
Milan, October 5, 2017.

digital communications

The digital revolution in communications for corporate competitiveness and the challenge for CEOs

Communication is becoming increasingly relevant and central to the competitive success of companies as a result of its strong impact on brand positioning, brand reputation and brand identity, all vital elements in the economic well-being of a business. Those who put communications strategy at the heart of their strategies, will be winners.

WPP

COUNTRY COMPETITIVENESS: FROM DIGITAL CAPITALISM TO NEO-PROTECTIONISM

Summary of the second WPP / The European House – Ambrosetti Advisory Board.
June 6, 2017, Milan.

WPP

ANALYSIS OF NORTH-SOUTH CONSUMPTION TRENDS IN RELAUNCHING ITALY AND ITS ECONOMY

Summary of the first WPP /
The European House – Ambrosetti Advisory Board.
April 4, 2017, Milan.

babylon

IS ONE-TO-ONE THE COMMUNICATION CHALLENGE OF THE FUTURE?

Monica Lazzarotto, Director of Youmark!, summed up the round table of Babylon III with Gianfranco Piccolo – Principal Expert and Paolo Borzatta – Senior Partner of The European House – Ambrosetti, also launching the theme of the next Babylon, which will look straight to the future by talking about communication 2024.

WPP

MEASURING COMMUNICATIONS EFFECTIVENESS AND THE ROLE OF NEW TECHNOLOGIES

Summary of the third WPP / The European House – Ambrosetti Advisory Board.
Milan, October 4, 2016.

communications

Why Italy is definitely
alive & kicking

Communications is a strategic asset both for businesses and the entire Country System. The communications, media and advertising sector must look to the future and, above all, to the needs of those who invest in communications, advertising and publishing.