Overview

Archivio

communications



WPP

COMMUNICATIONS AND RELAUNCHING THE ATTRACTIVENESS OF ITALY: PATHS TO GROWTH AND INTERNATIONALIZATION FOR BUSINESSES

Summary of the second WPP / The European House –
Ambrosetti Advisory Board.  
June 8, 2016, Milan.

WPP

THE ROLE OF BRANDS IN DISTRIBUTION, CONSUMER TRENDS AND THE EVOLUTION OF THE PURCHASING BEHAVIOR OF ITALIANS

Summary of the first WPP /
The European House – Ambrosetti Advisory Board. 
April 14, 2016, Milan.

Communication

The ultimate key for an effective communication strategy

Segmentation, building genuine relationships through visual storytelling, peer-to-peer communication and future trends constant monitoring, are the ultimate key to success.

communications

Why Italy is alive and kicking

The contribution the communications sector can make to the nation’s growth. This was the topic of discussion at the 4th WPP / The European House – Ambrosetti Forum.

communications

4th WPP / The European House - Ambrosetti Forum

“The Role of Communications in Tomorrow’s World
Generating Value and Cultural Change”
Friday, November 6, 2015 – from 9.00 am to 1.30 pm
Magna Pars, Via Tortona, 15 – Milan.

innovative communications

HOW WILL BIG DATA INNOVATE BRAND ENTERTAINMENT?

Today, corporate worlds interact on a relational level, but not in terms of producing ideas. Babylon, the think tank for communications innovation, has identified brand entertainment as the connecting thread in innovative communications.

video

The communications investment mix is changing

Class CNBC: Commentary by Martin Sorrell – CEO of WPP, Roberto Masi – CEO of McDonald’s Italia, and Valerio De Molli – Managing Partner of The European House – Ambrosetti.

video

The challenge of media metrics in the US

Jane Clarke, talks about the global need for innovative media measurement systems and the CIMM experience.