Overview

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INTERNATIONALIZATION



ASEAN

ASEAN Markets: a long-term approach

The involvement of new emerging economies within global production chains has made it necessary to identify alternative markets on which to concentrate the creation of new promotional tools and strategies for Italy’s internationalization.

WPP

MEASURING COMMUNICATIONS EFFECTIVENESS AND THE ROLE OF NEW TECHNOLOGIES

Summary of the third WPP / The European House – Ambrosetti Advisory Board.
Milan, October 4, 2016.

WPP

COMMUNICATIONS AND RELAUNCHING THE ATTRACTIVENESS OF ITALY: PATHS TO GROWTH AND INTERNATIONALIZATION FOR BUSINESSES

Summary of the second WPP / The European House –
Ambrosetti Advisory Board.  
June 8, 2016, Milan.