Monica Lazzarotto, Director of Youmark!, summed up the round table of Babylon III with Gianfranco Piccolo – Principal Expert and Paolo Borzatta – Senior Partner of The European House – Ambrosetti, also launching the theme of the next Babylon, which will look straight to the future by talking about communication 2024.
What is the future of marketing and communication at companies? What is the best way to tackle the challenges of digital and Big Data? What are the organizational models of the company of the future? How can limits be converted into opportunities?
These were the title and the challenges that were proposed in launching Babylon III.
Is one-to-one the communication challenge of the future? It seems that one-to-many is better, with love brands that “contractualize” the consumer well beyond the mere purchase. For agencies and media, so much the better, but only if they change, becoming “organizers of demand”.