communications
Why Italy is definitely
alive & kicking
Communications is a strategic asset both for businesses and the entire Country System. The communications, media and advertising sector must look to the future and, above all, to the needs of those who invest in communications, advertising and publishing.
“The Role of Communications in Tomorrow’s World –
Generating Value and Cultural Change”
5th edition
Magna Pars, Milan – November 11, 2016
The event originates from the setting up, five years ago, of a strategy-oriented Advisory Board on the future of the communications, advertising and media sector in Italy, created by WPP in partnership with The European House – Ambrosetti.
Communications is a strategic asset both for businesses and the entire Country System. The communications, media and advertising sector must look to the future — and no longer to the past — responding to changes in the business, tools, organization and regulations and, above all, to the needs of those who invest in communications, advertising and publishing.
Pathways for the internationalization and growth of Italian businesses, the appeal and the image of our country for major investors, the value of direct foreign investments and the effective, innovative assessment of communication: these are some of the main themes tackled by the Advisory Board, and which will be presented to the world of the institutions, investors and communication firms, designed to give the sector back a central role and a strategic vision by entering into an open dialogue with the market and with stakeholders.
Click here to visit the website of the event
Read the Position Paper
“The Role of Communications in Tomorrow’s World.
Generating Value and Cultural Change”
Read the Pamphlet
“Why Italy is definetely alive and kicking”
Press Review
- Reteconomy.it – L’importanza della comunicazione al quinto Forum WPP (video)
- Repubblica.it – A Milano questa settimana gli stati generali del settore
- ItaliaOggi – Marchi e città testimonial d’Italia (di Francesca Sottilaro)
- Primaonline.it – Il futuro della comunicazione in Italia dipende dalla capacità di attrarre capitali dall’estero. Ecco chi c’era e cosa si è detto alla quinta edizione del Forum Wpp-Ambrosetti (articolo e video – di Matteo Rigamonti)
- Primaonline.it – Segnali di ripresa per la pubblicità in Italia, secondo Beduschi (GroupM): gli editori di carta stampata e tv sono pronti a competere con Google e Facebook
- Mark-up.it – Sfide e ruolo della comunicazione in Italia (di Anna Bertolini)
- Dailyonline.it – Al Forum WPP – The European House – Ambrosettimbrosetti il gap del Sud e la comunicazione di domani
- Engage.it – WPP Forum Ambrosetti, Costa: «Dall’Expo una spinta, ora la ripresa» (di Simone Freddi)
- Engage.it – La spesa adv in Italia cresce ma non abbastanza (di Lorenzo Mosciatti)
- Engage.it – WPP Italia: presto l’ufficializzazione di Doing; il giro d’affari a +5% nel 2016 (di Lorenzo Mosciatti)
- e-duesse.it- ADV: 2016 A +3,4% SECONDO WPP
- Pubblicitaitalia.it – Italia in cerca di attrattività per sostenere la competizione globale (di Valeria Zonca)
- Youmark.it – WPP Italia – The European House – Ambrosettimbrosetti advisory board. il mondo della comunicazione, dei media e della pubblicità deve guardare al futuro e passare dalla tradizionale logica di agenzie ad una nuova visione di aziende di comunicazione
The members of the 2016 Advisory Board are:
- Antonio Baravalle, CEO, Lavazza
- Fabio Caporizzi, CEO, Burson Marsteller Italy
- Luca Colombo, Country Manager, Facebook Italia
- Massimo Costa, Country Manager, WPP Italia
- Marco Costaguta, Fast Moving Consumer Goods Expert and President LTP
- Valerio De Molli, Managing Partner, The European House – Ambrosetti
- Luca Garavoglia, President, Campari Group
- Gad Lerner, President, Laeffe Editorial Board
- Roberto Masi, Managing Director, McDonald’s Italia
- Franco Riva, Senior Banker, Crédit Agricole
- Cristina Scocchia, Chairwoman and Managing Director, L’Oreal Italia
- Andrea Zappia, Managing Director, SKY Italia.
Valerio De Molli
Managing Partner and Chief Executive Officer,
The European House - Ambrosetti