Overview

communications

Why Italy is definitely
alive & kicking

Communications is a strategic asset both for businesses and the entire Country System. The communications, media and advertising sector must look to the future and, above all, to the needs of those who invest in communications, advertising and publishing.

Why Italy is definitely alive & kicking

 “The Role of Communications in Tomorrow’s World –
Generating Value and Cultural Change”
5th edition

Magna Pars, Milan – November 11, 2016

The event originates from the setting up, five years ago, of a strategy-oriented Advisory Board on the future of the communications, advertising and media sector in Italy, created by WPP in partnership with The European House – Ambrosetti.

Communications is a strategic asset both for businesses and the entire Country System. The communications, media and advertising sector must look to the future — and no longer to the past — responding to changes in the business, tools, organization and regulations and, above all, to the needs of those who invest in communications, advertising and publishing.

Pathways for the  internationalization and growth of Italian businesses, the appeal and the image of our country for major investors, the value of direct foreign investments and the effective, innovative assessment of communication: these are some of the main themes tackled by the Advisory Board, and which will be presented to the world of the institutions, investors and communication firms, designed to give the sector back a central role and a strategic vision by entering into an open dialogue with the market and with stakeholders.


Click here to visit the website of the event

Read the Position Paper
“The Role of Communications in Tomorrow’s World.
Generating Value and Cultural Change”

Read the Pamphlet
“Why Italy is definetely alive and kicking”

Press Review

The members of the 2016 Advisory Board are:

  • Antonio Baravalle, CEO, Lavazza
  • Fabio Caporizzi, CEO, Burson Marsteller Italy
  • Luca Colombo, Country Manager, Facebook Italia
  • Massimo Costa, Country Manager, WPP Italia
  • Marco Costaguta, Fast Moving Consumer Goods Expert and President LTP
  • Valerio De Molli, Managing Partner, The European House – Ambrosetti
  • Luca Garavoglia, President, Campari Group
  • Gad Lerner, President, Laeffe Editorial Board
  • Roberto Masi, Managing Director, McDonald’s Italia
  • Franco Riva, Senior Banker, Crédit Agricole
  • Cristina Scocchia, Chairwoman and Managing Director, L’Oreal Italia
  • Andrea Zappia, Managing Director, SKY Italia.



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