Markets go global but differentiation grows; demand patterns evolve more and more rapidly. Fashion & Luxury Supply Chains are called for a leap in quality and the keywords are responsiveness and flexibility.
The success of Fast Fashion retailers has changed the rules of the game across the whole Fashion industry, by constantly nurturing consumer expectations about product timing and new collections. Even in the Luxury sector, the winner is who has already adapted its Supply Chain to the syncope of the market through extremely high responsiveness.
Neither a little “make up” nor a sporadic introduction of innovative tools/approaches (e.g. “See Now Buy Now”) are enough, especially because they are difficult to replicate on the whole business.
Rocket science? Not really, but it is necessary a complex alchemy made of leadership, integrated and cross-functional teams made by complementary skills, alignment of functions, calendars and shared tools.
Partner, The European House - Ambrosetti