All the challenges that fashion brands will have to face in order to remain competitive on the Chinese market. This is the central theme of the round table entitled “Profit does matter”, moderated by Flavio Sciuccati – Partner of the Global Fashion Unit of The European House – Ambrosetti, which took place in Shanghai on January 20.
In recent years, the turbulence of the markets, the hyper competition and the disruptive role of the new technologies are increasing the complexity of the business environment in fashion industry.
China is viewed as an opportunity, but there is still a long way to go before they can put themselves forward with a sound, competitive proposal and model.
What is more the Chinese market is going through a very particular period:
This has resulted in a strong pressure on margins, to which companies must react by translating their branding strategy in operational terms, through:
These and the other challenges that fashion brands will have to face in order to remain competitive on the Chinese market were discussed during the round table entitled “Profit does matter”, moderated by Flavio Sciucciati – Partner of the Global Fashion Unit of the The European House – Ambrosetti. This exclusive event was held at the Klee Club in Shanghai on January 20 and was reserved for around ten top managers from leading fashion brands, with contributions from Diesel, Zegna and Giorgio Armani.
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Partner, The European House - Ambrosetti