Digital Marketing
From Neuroscience to Digital Marketing
Over the last decade, the Facial Action Coding System, a neuroscience brainchild, has been adopted and evolved extensively, also as a result of the advent of more sophisticated digital technologies that are increasingly less-expensive, such as smart cameras, imaging capture software and biometric data recognition, as well as machine learning applications.
From Neuroscience to Digital Marketing
Over the last decade, the Facial Action Coding System, a neuroscience brainchild, has been adopted and evolved extensively, also as a result of the advent of more sophisticated digital technologies that are increasingly less-expensive, such as smart cameras, imaging capture software and biometric data recognition, as well as machine learning applications.
Today, in fact, we can speak of an Emotional Biometrics Action Coding Digital System. A veritable dictionary and real-time translator of the emotional significance of a series of non-verbal biometric parameters and expressions that can measure and predict with greater accuracy the satisfaction level of a product or service, or even the mode of contact, thus allowing for concrete and reliable forecasts about buying propensity and actual sales, or making it easier to develop a new product or new go to market in less time and with enhanced success.
Today, we can evolve the techniques of design thinking, customer journey & experience design and minimum viable product development while combining them with the reading of non-verbal customer communications to have a deeper and truer understanding of what they actually want, their real needs and emotions.
