The thermometer of a country’s attractiveness

During the 44th “Intelligence on the World, Europe and Italy” Forum, Villa d’Este on September 7, 8 and 9, a study entitled “Global Attractiveness Index 2018. The thermometer of a country’s attractiveness” has been presented.


In 2016 The European House – Ambrosetti launched the Global Attractiveness Index (GAI) initiative designed to make available to national and international decision-makers an innovative country-index, that would offer a representative snapshot of the attractiveness, dynamism and sustainability of countries.

The project benefits from the contribution of a Scientific Committee comprised of: Ferruccio de Bortoli (President, Casa Editrice Longanesi and Associazione Vidas) and Enrico Giovannini (Professor, Economic Statistics, University of Rome “Tor Vergata”, former President of ISTAT and Minister of Labor and Social Policy). Moreover, it is supported and benefits from the contributions of the top management of ABB, Toyota Material Handling and Unilever.

Given the nature and the goals of the initiative, from the very first year, The European House – Ambrosetti initiated collaboration with the Joint Research Centre (JRC) of the European Commission which, continuing and broadening what was already done in the first year of the initiative, undertook an independent statistical evaluation of the methodological approach of the index and its solidity.

The GAI maps 144 countries that represent 93% of the global population and 99% of the total world GDP. It is one of the few indices prepared on a worldwide scale that is calculated “back in time” to take into account the updating of past data prepared by the major international survey institutions.

The 2018 ranking shows the USA once again in first position, followed by Germany and Japan. Italy goes from 17th to 16th place, even when taking account of very low dynamism and stable but average sustainability.

The Italian edition of the Global Attractiveness Index 2018 report includes an Action Plan for Italy. The in-depth look at the Italian situation has the following objectives:

  • illustrate and discuss the country’s ranking in the six years for which the Global Attractiveness Index was calculated;
  • provide a precise and detailed map of the country’s performance in relation to the leading attractiveness KPIs
  • present the dashboard for Italy, examine the Key Performance Indicators (KPIs) which penalize Italy’s attractiveness and develop a number of policy proposals to improve them.

Report GAI 2018

Conceptual Map

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