For consumers, a commodity becomes a product when they know how it is made and who makes it. Towards an integrated outlook of the supply chain for the competitiveness of the Italian agrifood sector.
Friday, January 20, 2017
9:30 am to 5:00 pm
ROYAL HOTEL CARLTON (BOLOGNA)
Starting from the experience of the sugar beet/sugar industry sector reflected in Italia Zuccheri (COPROB group), this initiative has been designed to offer a unique and wide-ranging examination of the possibility of building circular relationships among players in the agrifood supply chain to provide innovative answers for consumers who are increasingly-demanding and disillusioned (but at the same time “vulnerable” in their decision-making), to bolster the competitiveness of the entire Italian food system.
The areas discussed during the workshop include:
In addition, at the conclusion of the workshop, young Italian talent showcased in the first Demetra Prize to be awarded to projects and/or new companies that:
Speakers included Roger Botti (Director General, Robilant Associati), Luigino Bruni (Professor of Political Economy, LUMSA), Simona Caselli (Councilor for Agriculture, Hunting and Fishing, Emilia Romagna Region), Davide Cassani (Head Coach, Italy National Cycling Team), Aurelio Ceresoli (President, ASSOBIBE), Bernard Cova (Professor, Kedge Business School), Valerio De Molli (Managing Partner, The European House – Ambrosetti), Claudio Gallerani (President, COPROB), Francesco Pugliese (Managing Director, CONAD), Gabriele Riccardi (Professor of Endocrinology and Metabolic Disease, Università degli Studi di Napoli Federico II). Moderator of the event: Armando Garosci (Journalist, Largo Consumo).