The 9th Forum WPP / The European House – Ambrosetti

Communications is a strategic asset for businesses and the entire country and economy, and is a sector characterized by a high level of value added and a major presence of young talent and women, factors which stimulate creativity and foster innovation.

The 9th Forum WPP / The European House – Ambrosetti

Ninth edition of the Forum

“The role of Communications in Tomorrow’s World.

Milan – Friday, November 6, 2020, 9.30 am – 12.30/1:00 pm


The event originates from the setting up of a strategy-oriented Advisory Board on the future of the communications, advertising and media sector, created by WPP in partnership with The European House – Ambrosetti.

The Forum has been moderated by Andrea Bignami.

Given the extraordinary conjuncture of events this year, the ninth Advisory Board will be held astride the passing of 2020 and arrival of 2021. It will focus on an analysis of the main issues and trends in-progress connected to the social responsibility of communications in relaunching of Italy and it will examine the central role of the communications sector in promoting the evolution of the national social-economic system, the international geopolitical positioning of Italy and the challenges to be assessed to guide an effective narration of the “Italy” brand. Finally, it will look at the contribution of the strategic Made in Italy supply chains to the image capital of the country and its economy.

The members of the Advisory Board are confirmed as speakers: Valerio De Molli (Managing Partner and CEO, The European House – Ambrosetti); Massimiliano Di Silvestre (President and CEO, BMW Italia); Maximo Ibarra (CEO, Sky Italia); Camilla Lunelli (Communications and External Relations Manager, Cantine Ferrari); Francesco Mutti (CEO, Gruppo Mutti; President, Centromarca); Monica Poggio (CEO, Bayer Italia); Francesco Pugliese (CEO, CONAD); Marco Travaglia (CEO, Nestlé Italia), Massimo Beduschi (Chairman, WPP Italia), Simona Maggini (Country Manager, WPP Italia).


Save the Date

Visit the Forum website

Read the brief of the 2020-2021 route


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