Segmentation, building genuine relationships through visual storytelling, peer-to-peer communication and future trends constant monitoring, are the ultimate key to success.
Segmentation, building genuine relationships through visual storytelling, peer-to-peer communication and future trends constant monitoring, are the ultimate key to success, according to corporate communication leaders at Communication Global Summit 2016 held on May 10 by The European – House Ambrosetti.
Here are some tips and highlights from our international communication leaders
Jeremy Galbraith, CEO, EMEA & Global Chief Strategy Officer di Burson-Marsteller, shared the following strategy key points:
Machteld Merens, Director Group Communications di Randstad, on the other hand, focused on company’s transparency and credibility value. Communication trends and channels may change, as world is getting more and more blurry and disrupted, but the power of genuine interest and trust is here to stay.
Louise Beveridge, Kering‘s Former SVP Communications, brought her experience and expertise in the luxury industry. She illustrated how social engagement and brand reputation are core, not peripheral elements.
We all love a a good case history: Communication managers from Michelin, GE-Alstom, BASF and Microsoft clearly showed how to build a winning strategy to get over the -sometimes overwhelming- challenges of our time and become a long term value driven company:
Don’t miss our next The European House – Ambrosetti Leadership Global Summit on June 15.