The diversity of China requires a marketing approach profoundly different from that in the West. The European House – Ambrosetti proposes solutions to profile consumers on the basis of purchasing behavior.
It is a country to which we should aspire not only as a potential reservoir for our products and services, but also as a conceptual model.
And yet, China has remained a sort of distant nebula to be approached with extreme caution and, above all, with a knowledge base that has yet to be constructed.
The European House – Ambrosetti and Episteme intend making their contribution to fill this gap by proposing a meeting to reflect on this question, aimed at:
Lack of knowledge is the main obstacle to action. Simplifying complexities and intuiting entry channels can help us to take on with serenity a journey aimed at changing our lives and the trend of our economy.
Partner, The European House - Ambrosetti