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Innovation and Technology

VILLA D’ESTE FORUM: PHYSICAL PRESENCE TO PHYGIGRAM

The example of The European House – Ambrosetti 2020 forum organized with Cisco. Valerio De Molli and Agostino Santoni interview by StartUpItalia.

VILLA D’ESTE FORUM: PHYSICAL PRESENCE TO PHYGIGRAM

Interview by Anna Gaudenzi, director of StartUpItalia, Valerio De Molli, Managing Partner and CEO of The European House – Ambrosetti and Agostino Santoni, CEO of Cisco Italia, talked live about how the world of public events is changing thanks to technology.

They talked about the 2020 forum of The European House – Ambrosetti organized in conjunction with Cisco—how it was possible to hold this event and what technologies were utilized.

“The public health emergency did not stop us,” said Valerio De Molli, CEO of The European House – Ambrosetti, “and in April I immediately contacted Agostino Santoni (CEO of Cisco Italia) to see together how a traditional event such as our forum could be transformed into a digital event.”

Putting aside any doubts caused by the fact of working on something new, thanks to technology, De Molli’s team created an event that was not just digital, but phygital. And even more, as De Molli defines it, Phygigram—simultaneously physical and digital with holograms.

Read the article of StartUpItalia

Watch the video of  the interview

 

 


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