Millenials have been described as a demographic bomb in the workforce, as genetically unfaithful: Paul Herrick, Managing Director Human Resources EMEA, Burson Marsteller, shares also the bright side of this generation.
The European House – Ambrosetti’s HR Global Summit came to a successful conclusion on Thursday, November 29, 2016, with all the speakers fully in agreement on the urge of giving people a sense of purpose.
This is “truer than true” when it comes to Millenials and companies.
Millenials have been described as a demographic bomb in the workforce, as genetically unfaithful: Paul Herrick, Managing Director Human Resources EMEA, Burson Marsteller, shares also the bright side of this generation.
Why millennials, only 5% of workforce, are the headhunters main focus?
The answer is that Millenials expect this attention, they’re constantly asking for feedback, more than their fathers did. Feeling ignored or not properly recognized is one of the main reasons they leave their position.
Why rediscovering a strong commitment and sense of purpose is the key to win the HR war for talents?
A strong purpose, according to Geoff McDonald, Former Global VP HR, Unilever, is the best way to attract talents, Millenial talents in particular.
There’s a significant loss of trust in the world – and the younger generation is even more affected.
Since we spend lot of time in our workspace, providing a strong sense of purpose and meaning is the best way to engage and make the difference.
Before getting into this major transformation, just a couple of warnings:
These are McDonald’s keypoints to reach the goal:
Now that we have given a brief explanation of why every company should focus on its purpose, let’s get into more practical suggestions, to attract Millenials and incorporate them successfully in your team.
Paul Herrick provides some examples from Burson Marsteller’s strategy, based on Millenials feedbacks and different trial programs like:
HR department plays a crucial role in the whole process: ensuring all leaders have an authentic sense of purpose can mean success or failure of such a challenging stage of growth.