WPP/The European House - Ambrosetti Forum


Communications is a strategic asset for businesses and the entire country and economy, and is a sector characterized by a high level of value added and a major presence of young talent and women, factors which stimulate creativity and foster innovation.

The Role of Communications in Tomorrow’s World. The social responsability responsability of communications in relaunching Italy.


Milan – Friday, November 19, 2021 from 9:30 am to 1:30 pm

The event originates from the setting up of a strategy-oriented Advisory Board on the future of the communications, advertising and media sector, created by WPP in partnership with The European House – Ambrosetti.


Given the extraordinary conjuncture of events this year, the tenth Forum is the result of the activity of the Advisory Board over the period of late-2020 and 2021. Activity is focused on analysis of the main issues and trends in-progress connected to the social responsibility of communications in relaunching of Italy through examination of the central role of the communications sector in promoting the evolution of the national social-economic system, the international geopolitical positioning of Italy and the challenges to be assessed to guide an effective narration of the “Italy” brand. Finally, it includes the contribution of the strategic Made in Italy supply chains to the image capital of the country and its economy.


The members of the Advisory Board are:

  • Massimo Beduschi – Italy Chairman, WPP 
  • Valerio De Molli – Managing Partner & Ceo, The European House - Ambrosetti
  • Maximo Ibarra – Ceo & General Manager, Engineering
  • Camilla Lunelli – Direttrice della Comunicazione e dei Rapporti Esterni, Cantine Ferrari
  • Simona Maggini – Italy Country Manager, WPP
  • Francesco Mutti – Ceo, Gruppo Mutti; Presidente, Centromarca 
  • Monica Poggio – Ceo, Bayer Italy
  • Marco Travaglia – President & Ceo, Nestlé Italia e Malta