17 May 2024

Green Shoring, a new vision for Saudi Arabia

The European House - Ambrosetti is supporting the Ministry of Investment of Saudi Arabia (MISA) in defining a new vision for the transformation of global industry chains.

Our partnership focuses on introducing a new development paradigm centered on sustainability and decarbonization of supply chains. Together with MISA, we have developed the innovative concept of Green Shoring, which aims to redefine supply chains in locations capable of ensuring the sustainability of raw materials, access to renewable energy sources, and the adoption of technological solutions to achieve zero-emission goals. This initiative aligns perfectly with Saudi Arabia's strategic programs for decarbonization and 360-degree sustainability.

On May 17, 2024, we have presented this concept in Tokyo, with a speech given by Corrado Panzeri, Head of TEHA's Inno Tech Hub, at the event "Green Shoring. The New Frontier for Downstream Industry Investment". This is only one stop in a series of global meetings and participation in major international events: MISA and The European House - Ambrosetti are engaging international stakeholders to embrace the concept of Green Shoring and adopt a more sustainable and responsible approach to supply chain management. Our goal is to create a global collaboration network that guides the transition to a greener and more sustainable future for industries worldwide.