09 February 2022
To define the major scenarios of the future that involve the Modern Distribution sector, with special focus on the issue of Private Labels (PLs) as the key tool for the development of the entire sector. This was the starting point that five years ago launched the collaboration between The European House - Ambrosetti and ADM - Associazione Distribuzione Moderna (Modern Distribution Association) and which, year after year, has been the protagonist of the opening meeting of Marca, the international trade fair of Private Label products organized in the setting of Bolognafiere.
An occasion for which, again this year, it will once again be the event opener that will take place, in-person, on April 12, 2022. During the event, we will present the findings of the strategic study entitled “Private Labels and the Consumer in a Changing Society” prepared by The European House - Ambrosetti in collaboration with ADM - Associazione Distribuzione Moderna. This year’s study will offer a new aspect: a survey carried out in conjunction with IPSOS that explores various aspects from a unique perspective involving the value of Private Labels—that of the consumer.
For further information on the Fair, visit the website of Marca by Bolognafiere
On March 15, 2022, the Marca 2022 press conference was held, held with the participation of The European House - Ambrosetti.