Value of Sport Observatory

A platform for high-level analysis of the sport sector in Italy, aimed at its strategic and qualified positioning with the key decision makers of the country and its supply chains.

Promoting sport creates value for the country.

On January 25, 2022, we will present the results of our impact assessment of the sport industry, with policy proposals for institutions and all related organisations, at the Olympic Stadium in Rome.

For further information on the event, please reach us at valoresport@ambrosetti.eu or +39 02 46753 303

According to WHO's guidelines, Italy is among the worst OECD countries for the amount of time spent exercising by adults, children and teenagers.

People's health considerably depends on their lifestyle. Sedentary behaviour is the 5th risk factor that causes an increase in years of ill health in Italy. 

By choosing to play a sport, an individual activates a number of  industrial and service supply chains, which generates 1.37% of Italy's national GDP and gives a job to more than 400,000 people.

Italy is at the 16th place among EU-27 countries for public expenditure dedicated to sports (2.6 times less than France). Moreover, 60% of sports facilities were built more than 40 years ago and 6 schools out of 10 are not equipped with a gym.

A limited access to sports is a barrier for citizens and dissuades them from exercising.