Focusing on change

Offering the keys to understanding the complexities of the world around us. Stimulating a view of reality that is different and more profound. This is the ambitious goal of The European House – Ambrosetti.


Our current era is one of tremendous historic, social and economic change. Sudden acceleration and changes in the scenario can generate enormous impact on all organizations, whether business or institutions. A competent analysis and correct interpretation of the actual situation therefore become fundamental in understanding the changes and identifying the opportunities and benefits.

Normally, the traditional approach to these questions concentrates on analysis of specific, concrete elements of the reference context. However, because of the complexity of the phenomena requiring analysis, this method often offers a limited perspective and lacks the necessary flexibility for synthesis.

The method utilized by The European House – Ambrosetti, on the other hand, provides for complete analysis of the reference context in order to attain an in-depth, synthetic and strategic understanding that is capable of generating knowledge, proposals and actions.

The principles around which The European House – Ambrosetti bases its activity are independence, continuous striving for excellence, professionalism, integrity and dignity. The approach of The European House-Ambrosetti to each and every one of its projects is a pragmatic one that develops precise studies on a solid scientific basis. All information is verified using our exclusive quantitative and numeric simulation method in which the impacts and spin-offs of actions on major indicators (GDP, taxes, employment, investment, costs and productivity) are simulated, with the goal of providing our clients the tools they need to fully understand and manage the subject of the study.

Each project includes the exclusive involvement of eminent international experts on the issue involved who interact with and are supported by The European House-Ambrosetti research team.

Performing a scenario study

For each scenario project, The European House – Ambrosetti—which over the years has built its own network at the highest levels—uses an exclusive multi-level methodology it developed itself which includes:

a) regular meetings of the Advisory Board, a specially-created body that involves leading international experts on the issue involved. These experts could include leading businessmen, heads of government, Nobel laureates and opinion leaders who work in close collaboration with the professionals of The European House-Ambrosetti to gather their authoritative views and suggestions;

b) interviews with prominent individuals from the society at-large and key players from the political and business worlds from both Italy and internationally (opinion leaders, businessmen, representatives of government and media personalities) to develop a rapid understanding of the key issues involved;

c) structured questionnaires/surveys of the public and/or the reference target;

d) benchmarking with major foreign sources in order to evaluate successful cases and any best practices that could be adapted and imported into the Italian context;

e) analytical studies by The European House-Ambrosetti working group, which also take the form of gathering and processing of key information (documentation, publications, research studies, etc.) from authoritative national and international sources, applicable to the issues of the scenario being developed.

Three major areas of study

Thanks to its presence in eleven countries, The European House – Ambrosetti develops scenario projects on:

1) Major contemporary themes: The Challenges for Italy and Europe in a Globalized World

The center of gravity of economic development continues to shift towards the Far East-North American axis, while Europe in recent years has lost much of its competitive capacity primarily due to a job market that is too rigid, lack of investment in R&D and education, the small size of its companies, an aging population and low birth rates.

The Old World risks becoming increasingly relegated to the fringe of the economic system, and this also includes Italy. Therefore, the challenge to be faced is that of growth which encompasses a number of aspects, including infrastructure, liberalization, governance, innovation, knowledge and cultural integration. On these and other themes, The European House-Ambrosetti formulates recommendations and concrete suggestions with the goal of solving specific problems.

2) Development and Competitiveness of Local Economies

Globalization means competition among local economic systems on all levels. Every local economy (national, regional or provincial)—just like every business—must compete with their counterparts around the world to attract human and financial resources. Therefore, it is essential that the right answers be found for questions such as:

  • Why should a company locate here?
  • Why should a company already present in the area decide to remain?
  • Why should a taxpayer or a family decide to live and pay taxes here?
  • Why should a tourist decide to visit here?
  • Why should talented employees decide to work here?
  • Why should a student decide to study here?

The challenge local economic systems must take on starts from here. But the development of a local economy cannot be left to chance. It requires starting from defining a vision—the prefiguring of an optimal situation—and then developing measurable goals and coordinated actions for implementation that are aimed at creating all the conditions for establishing in the local area competences of excellence and which are competitive over the medium-to-long term.

Therefore, it is necessary to know and understand the area by simultaneously undertaking initiatives involving the three aspects of local competition:

a) social
b) economic
c) urban planning

Over the years, The European House-Ambrosetti has developed a specific methodology of research and action involving the key issues of local competitiveness, both on a national and specifically local level.

3) Themes of Specific Client Interest

The European House-Ambrosetti offers its unique tradition of experience and expertise regarding specific areas of interest to clients.

The Final Results

Special attention is also given to the promulgation of the results of a scenario study, as well as how the results are spread and, if requested, a communication conceived and “customized” is also designed together with the client in order to maximize the efficacy of the project.

The studies are developed on a number of levels in order to satisfy the information needs of the different types of target groups. Specifically:

  • Research Concept (a single page organized in the form of a flow chart in which the main aspects and results are summarized);
  • Synthesis of the 10 main findings;
  • Executive Summary;
  • The complete study.

If requested by the client, to maximize the communicational impact of a study, The European House – Ambrosetti—drawing on its acknowledged expertise in organizing conferences and events at the highest level—can organize forums and roadshows of high media impact to present and spread the study findings.

 Our areas of focus

  • Africa
  • Authorities
  • Local competition
  • Communication
  • Energy
  • Europe
  • Agricultural and nutritional food chain
  • Infrastructure, Rail, Ports and Airports
  • Fashion
  • Healthcare and Pharmaceuticals
  • Real Estate
  • Tourism and Culture.

Major Contemporary Themes: The Challenges for Italy and Europe in a Globalized World

  • Advisory Board for Tourism in Italy – Proposals for a Winning Strategy
  • The Development of Africa: An Opportunity for Europe, Italy and Sicily
  • Observatory on Europe – Improving European Integration and Competitiveness
  • Siemens Observatory for Improving the Attractiveness of the Italian Economic System             (updated annually)
  • Infrastructure Development to Improve Italian Competitiveness
  • Measuring the Pro-Business Culture in Italy to Improve Attractiveness and Competitiveness
  • Suggestions for the Competitiveness of the European Union
  • Creating Value for Europe, its Companies and its Institutions
  • Indicators and Policies to Improve the Italian Economic System and its Attractiveness
  • A Modern and Attractive Italian Economic System
  • Italy’s GDP: Paradoxes and Truths


Development and Competitiveness of Local Economies

  • Apulia Observatory Advisory Board:  Ideas and Proposals for a Winning Strategy
  • San Marino Advisory Board: Innovating and Competing for the Future
  • Defining the Strategic Outlook for the Macerata Area
  • Lead generation in China and the USA: Attracting Investment from China and the United States in Tuscany
  • Designing a Strategy of Excellence for Local Economic Development: the Dalian Outsourcing Technology Park
  • Province of Savona: Strategic Development Strategy Aimed at Attracting Investment
  • Competitiveness and Development in the Friuli Venezia Giulia Region
  • Preparing the Development Plan 2005-2009, Municipality of Prato
  • Defining the Strategic Plan for Benevento
  • Reflections and Proposals about the Future of Milan – a Vision for Milan
  • Rimini and Creatives – Local Area, Resources, Quality of Life, Strategies, Development
  • Restructing the Strategic Plan for Areas of Excellence in the Campania Region
  • The Future of Rome – a Vision for Rome
  • A Strategic Vision for the Development of the Ascoli Piceno Area
  • Assistance in the development of the Strategic Plan of the ASC, the Association for the Development of Campania
  • Attracting Investment to Parma – Business Plan and Action Plan for Parma
  • Cities of Creatives. The Cities that Attract Creativity: Which, Why and the Policies for Improving Them
  • Naples: Strategies and Proposals for a Future that is Possible – a Vision for Naples


Themes of Specific Client Interest

  • Advisory Board on Opportunities and Problems in Adopting the Dualistic System in Italy
  • Electrical Energy of Tomorrow. Guidelines for Primary Energy Resource Policy as a Key to Italian and European Competitiveness and Security for the Future
  • The Contribution of Insurance to the Development of Italy and Europe
  • Development of the Air Transport System in Northern Italy: A Competitive Factor for the Nation
  • Meridiano Sanità. The Coordinates for Health
  • Observatory on Information Technology: Information Technology as a Business Performance Driver
  • Advisory Board on Criteria and Methods for Evaluating Boards of Directors
  • Chinese Industrial Parks: Opportunities for Italian Small- and Medium-Sized Enterprises.
  • The Frontiers of Innovative Retail. Impact on the Growth Strategies of Consumer Goods Manufacturing Companies
  • Advisory Board for Proposals and Suggestions for Optimizing the Efficacy of Boards of Directors in Italy
  • Innovation Technology as a Driver for Growth and Development
  • From the Lire to the Euro: Impact on the Footwear Sector.