Cashless Society Community

In 2015 The European House - Ambrosetti created the Cashless Society Community

a high-level platform to generate ideas and content regarding cashless payments and promote constructive discussion between the business community and institutions in the spirit of developing concrete actions to benefit the nation.


In 2020, The European House - Ambrosetti has started the sixth year of activity of the Cashless Society Community, a high-level platform aimed at fostering the electronic payments diffusion in Italy. The analysis and proposals of the sixth edition of the Community will be presented on Thursday 25 March 2021 in a final Round Table which will be held in digital format, the day before the annual Finance Workshop of The European House - Ambrosetti. The meeting will be a moment of confrontation between the business community and the institutions, in the spirit of teaming up and developing actions for the benefit of the country. During the Round Table, the Community's 2021 Final Report will be presented and opportunities for businesses and some intervention proposals will be discussed in order to recover Italy's gap in digitization and electronic payments, leveraging the recent measures introduced by the Italian government in the "Italy cashless" plan.

The top management of the members of the Cashless Society Community (Argentea, BPER Banca, CBI S.c.p.a., Crif, Diners Club, Edenred, Enel X, Euronics, ING, Intesa Sanpaolo, Mastercard, Mercury Payment Services, Mooney, Nexi, PayPal, Pax, Plick PayDo, PostePay, SIA, Tas Group, TeamSystem, TelepassPay, Unicredit and VISA), Italian business leaders and the top management of international, European and national institutions, took part in the Digital Round Table, called upon to exchange views and experiences on the actions and the priority actions to adopt in order to make the “cashless revolution” a reality in Italy.

The following took part in the Digital Round Table: Stefano Cappiello (Head of Directorate IV "Banking and Financial System - Legal Affairs", Department of the Treasury - Ministry of Economy and Finance), Roberta Cocco (Councilor for Digital Transformation and Civic Services, Municipality of Milan ), Leonardo Gambacorta (Head of Innovation and Digital Economy, Bank for International Settlements), Raffaele Gareri (Director of Digital Transformation, Roma Capitale), Mario Nava (Director General for Support for Structural Reforms, European Commission), Alessandra Perrazzelli (Deputy Director General, Bank of Italy), Ernesto Maria Ruffini (Director, Revenue Agency), Paolo Savini (Deputy Director, Revenue Agency), Alessandra Todde (Deputy Minister for Economic Development of the Italian Government), Giuseppe Virgone (Chief Executive Officer, PagoPA), Valerio De Molli (Managing Partner and CEO, The European House - Ambrosetti) and Lorenzo Tavazzi (Partner and Manager Scenarios and Intelligence, The European House - Ambrosetti).

The event was moderated by Rosalba Reggio (Web TV Manager, Il Sole 24 Ore).

Cashless payment instruments are playing an increasingly central role in business and society


Italy can narrow the digital gap with other European countries by taking advantage of the opportunities offered by cashless payment systems to obtain major benefits: enhanced transaction security, reduction in the cost of money, surfacing of the underground economy and stimulus for consumption and business.

In the wake of these considerations, in 2015 The European House – Ambrosetti created the Cashless Society Community, a high-level platform to generate ideas and content regarding cashless payments and promote constructive discussion between the business community and institutions in the spirit of developing concrete actions to benefit the nation.