In 2015, The European House - Ambrosetti created the Cashless Society Community

A high-level platform to generate ideas and content regarding cashless payments and promote constructive discussion between the business community and institutions in the spirit of developing concrete actions to benefit the nation.

The Observatory of the Cashless Society Community of The European House - Ambrosetti offers an overview on the dissemination of electronic payments in the world, in Europe and in Italy.

Final Forum of the Cashless Society Community (9th Edition)

Cernobbio, April 4, 2024

For the 9th edition of the Cashless Community, the business community gathered for thematic workshops and Advisory Boards to discuss the development of new payment solutions and consumer models oriented to a cashless society. The 2024 edition ended with a Forum, traditionally held on the eve of the annual Workshop "The Outlook for the Economy and Finance" of The European House - Ambrosetti, on April 4, 2024.

The event brought together companies and experts to discuss the electronic payments scenario in Italy, its innovations, and the changes in behaviour of Italian citizens. The Community's 2024 Report was presented with proposals for boosting the "cashless revolution" in the country. The Forum was participated by the Heads of the Community's members, the country's business leaders and Institutions, to have a shared discussion on actions and proposals aimed at boosting the transition towards a "cashless society".

Interest over time: searches on the "cashless" topic on Google, worldwide, last 30 days

What does cashless mean?

A "cashless society" is one in which cash, in the form of physical banknotes and coins, is not accepted in any financial transaction (source: Britannica). Since a cashless payment is made by card or electronic payment, it ensures a greater traceability, transparency and security.

Through the #CashlessRevolution campaing we inform and create awareness around benefits and misbeliefs on electronic payments.

Cashless payment instruments are playing an increasingly central role in business and society. Italy can narrow the digital gap with other European countries by taking advantage of the opportunities offered by cashless payment systems to obtain major benefits: enhanced transaction security, reduction in the cost of money, surfacing of the underground economy and stimulus for consumption and business.

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