THINK FORUM - 2° Edition


Thursday, July 5, 2018 – 9:30 am to 1:30 pm
UniCredit Pavilion (Piazza Gae Aulenti, 10 – 20124 Milan)

Forum ThINK – 2° EDITION

The technological revolution heralded for some time is now underway and new technologies will become increasingly pervasive and instrumental. Society, companies and individuals need to understand the direction in which technology is currently moving in order to be prepared to successfully seize the challenges of the future.

Towards this, a change in perspective is also required so that technologies are seen as both instruments useful for companies to have in-depth knowledge about consumers, as well as functional and predictive enablers capable of foreseeing and satisfying needs in continuous evolution, in real-time.

For this reason, GroupM and The European House – Ambrosetti have organized the second ThINK entitled “Change for Tech. Technology and Communications. The Impacts on Society, Companies and Leadership” – the event which will present the results of the Advisory Board comprised of prestigious experts from the sector, technologists, innovators and professionals.

Strategic study

Logical thread

Protagonists of the event were the technologies of the future that will have tremendous impact on society and the economic-productive system and new ways of comprehending marketing and communications in order to remain abreast of the times and design new modes of experience.

The event took place in Milan at the UniCredit Pavilion in Piazza Gae Aulenti 10, on Thursday, July 5 (9:30 am – 1:30 pm) and took part were be leading representatives from the world of technological innovation and communications, including: Cosimo Accoto, Research Affiliate, Sociotechnical Systems Research Center, MIT; Giorgio Metta, Vice Scientific Director of the Istituto Italiano di Tecnologia (IIT); Alberto Mattiello, Head of the “Future Thinking Project”, J. Walter Thompson and Professor of Marketing, Università Bocconi.